While we are constantly amused by the rampant sexism in Mad Men, it is still sometimes surprising to come across the real deal. This vintage Mr. Leggs ad ran in the 60′s.
The copy reads: “Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready for him to walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks. Such as our new automatic wash wear blend of 65% “Dacron” and 35% rayon – incomparably wrinkle-resistant. About $12.95 at plush carpeted stores.”